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Archroma releases “Color Atlas”

What's New? | May 31, 2016 | By:

Swiss color and specialty-chemicals developer Archroma has introduced a cotton poplin color library featuring more than 4,300 new shades. Color Atlas by Archroma is a color library directed to stylists and fashion designers, brands and retailers, and their suppliers. The system includes:

  • A “physical library” consisting of more than 4,300 colors, in six volumes. The new accordion-fold design of the library volumes is an innovative step away from traditional three-ring binders, for quick and intuitive browsing of the cotton poplin samples. Colorful book covers indicate the shades that lie within each volume. Secure tabs help keep the swatches neat and ordered while allowing them to be easily removed;
  • A mobile-friendly Color Atlas Online with features such as “color-on-the-go” which allows you to capture an image using your smart phone, and identify the closest Color Atlas shades with the possibility to purchase a color sample instantly;
  • “Engineered Color Standards” connected to robust online technical databases via mobile communication technology.

Collaboration with Textile Institute of Pakistan announced

Archroma has signed a Memorandum of Understanding with the Textile Institute of Pakistan (TIP) that paves the way for formal cooperation between the two institutions for an initial three years. The partnership will offer students of TIP access to Archroma’s Center of Excellence in Karachi through periodic training programs. The Archroma technical team will also share the latest research knowledge with TIP students in a lecture series.

Mujtaba Rahim, CEO of Archroma Pakistan Limited, said at the May 9 signing, “We, at Archroma, believe in continuous improvement and through this initiative we will impart latest knowledge and technical developments to the students who have chosen to make a career in textiles. The experience gained through our hands-on training programs, textile product knowledge and operating systems at our Center of Excellence in Karachi will go a long way in enhancing academic acumen of the students.”

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