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SoftWear Automation secures $20 Million in Series B1 funding round

Company News, News | August 21, 2025 | By:

SoftWear
Image: SoftWear Automation

SoftWear Automation, a sewing technology company, has announced the successful close of its $20 million Series B1 funding round. The funding round was led by a strategic investment from BESTSELLER, the Danish fashion company behind brands such as JACK & JONES, VERO MODA and ONLY. The investment was made through Invest FWD, BESTSELLER’s dedicated investment platform for advancing sustainability in the fashion industry. Current investors, including CTW Venture Partners, SR Capital and MacDonald Ventures, also participated in the financing.

The funding will be used to scale SoftWear patented SEWBOT® technology.

As part of the collaboration between SoftWear and BESTSELLER, CFO Thomas Børglum Jensen, on behalf of BESTSELLER, joins the board of SoftWear Automation.

“This partnership with BESTSELLER and the support from Invest FWD are not just a vote of confidence in our technology—they are a powerful catalyst for the future of on-demand, localized, and more sustainable apparel manufacturing,” says Palaniswamy “Raj” Rajan, chairman and CEO of SoftWear Automation.

“At BESTSELLER, we look for innovations that can support progress within the fashion industry, where change is needed. SoftWear Automation is helping address some of the key challenges we face across the industry—from speed and flexibility to lowering environmental impact. We’re pleased to support their development and explore how this technology can help us move forward,” says Jensen.

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