Testing basics provide key communication points on textile products

October 17, 2018  |  Expo News

When you plan to sell a textile product, there are numerous reasons to test it before taking it to market. Many of those testing results tell you what you can ultimately communicate to others about your product, and what they can expect of your product. Dr. Emiel DenHartog, North Carolina State Univ…
IFAI Expo 2018: Show Stopper winners on the floor

October 17, 2018  |  Expo News

All the best from Texas: Wednesday morning, Oct. 17, at IFAI Expo led off with lists of winners for the year, including the most popular products on the show floor. The seventh annual Show Stopper competition was designed to showcase the best of the best in the industry, from fabrics, equipment and …
2018 IFF Greater Good Award winner: Service Thread

October 17, 2018  |  Expo News

Service Thread, based in Laurinburg, N.C., was awarded the 2018 Industrial Fabrics Foundation (IFF) Greater Good Award at IFAI Expo 2018 in Dallas, Texas. The Greater Good Award focuses on an IFAI member company that does good business—and strives to be a good neighbor, good citizen, and good part…
Advanced textiles market research at Expo

October 17, 2018  |  Expo News

Jeff Rasmussen, IFAI market research director, presented a brief overview of the advanced textiles market at IFAI’s Expo 2018 in Dallas this week. His research reveals that steady growth should be expected at 8.8 percent for 2018 (the same as 2017). In his Advanced Textiles Market Update, Rasmusse…
Fiber production trends outlined

October 17, 2018  |  Expo News

An update on fiber production did not reveal any big surprises, but it did provide some important details assessing the nature of the market today. In a “Campfire” session on the show floor, Darrell Collier, Tecnon OrbiChem, showed participants the growth trajectory and market dominance that pol…
IFF 2018 Innovation Award Winner: W.L. Gore & Associates

October 17, 2018  |  Expo News

The Industrial Fabrics Foundation (IFF) has announced W.L. Gore & Associates Inc., Newark, Del., as the winner of the 2018 IFF Innovation Award. The company’s GORE-TEX® PYRAD® fabric won in the category of Fabrics, Fibers and Films. The award was presented at IFAI Expo 2018 at IFAI’s annua…
2018 International Achievement Award Winners Announced

October 17, 2018  |  Expo News

The Industrial Fabrics Association International (IFAI) has awarded this year’s International Achievement Awards (IAA) for design excellence in specialty fabrics applications, announced at the awards breakfast on Wednesday, Oct. 17 at IFAI Expo 2018. IFAI Expo is the largest specialty fabrics trad…
Sharpen your competitive edge

October 17, 2018  |  Expo News

Asking yourself one simple question can help make your business a magnet for new customers, says marketing professional Madeleine MacRae, owner of MM MacRae Coaching & Consulting. “That question is ‘Who is your ideal client?’” In her Oct. 16 Expo session on distinguishing yourself in the…
GlideWear finds new applications in reducing friction

October 16, 2018  |  Expo News, What's New?

A variety of advanced textile products were discussed in sessions during IFAI’s Pre-Expo Conference Oct. 15. Caroline Portoghese explained how her company’s product, called GlideWear, offers innovative skin protection by reducing friction and shear to prevent skin tears and blisters. The product…
Digital presence is key to acquiring new customers in 2019

October 16, 2018  |  Expo News

It’s no surprise the digital world means a company’s ability to attract and keep customers requires a dramatic shift in strategy, tools and resources. Ed Keough, vice president of sales for FutureGuard Building Products Inc. in Auburn, Maine, told business owners they need to embrace digital adv…