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FLOR Inc. collected approximately 3,000 pounds of Denver, Colo. residents’ used rugs and carpets on America Recycles Day. During the November 15 initiative, FLOR collected carpeting that would have otherwise ended up dumped in a landfill, helping to minimize the estimated 4 billion pounds of carpet that is discarded in the U.S. every year.
The carpeting is heading back to FLOR’s distribution center near Atlanta, Ga., where it will be recycled and repurposed into brand new carpet design squares. In exchange for participation, Denver residents were given a $100 gift card towards the creation of their own area rug or carpet runner through a unique composition of FLOR’s eco-friendly carpet design squares. Due to the success the brand saw in Denver, it plans on expanding this initiative to more markets throughout the United States in 2015.
FLOR, a division of Interface Inc., offers carpet design squares to create custom rugs, runners and wall-to-wall designs of any shape and size. It is headquartered in Chicago, Ill.