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INDA announces 2024 WOW Innovation Award finalists

Company News, Industry News, News | May 30, 2024 | By:

WOW Innovation Award

The Association of the Nonwoven Fabrics Industry (INDA) announced the three finalists for the World of Wipes Innovation Award® (WOW). The WOW Innovation Award will be presented at the annual WOW International Conference, June 17–20, at the Hyatt Regency Minneapolis in Minneapolis, Minn.

The winner will be announced Thursday morning, June 20.   

The three companies competing for the WOW Innovation Award are: 

  • Scott® Xtreme Multi-Purpose Cleaning Wipes by Kimberly-Clark Professional:
    Scott Xtreme Multi-Purpose Cleaning Wipes tackle extreme cleaning tasks, like removing oil, grease, grime, paint, adhesives, caulk and more, but are gentle enough to clean hands.  Featuring a patented citrus cleaning solution, the dual-action cleaning fabric incorporates a textured side to increase scrubbing action for cleaning tough soils and a smooth side for wiping surfaces clean. 

  • OC-Biobinder® Lily1450 by OrganoClick: OC-Biobinder represents a series of bio-based and biodegradable binders intended for the nonwoven and paper industry. They are produced from renewable raw materials and residual streams from the food industry, replacing traditional fossil-based plastic binders. OC-Biobinder has many properties adapted to producing home compostable nonwoven materials such as premium napkins, table cloths and wet wipes.

  • Facial care wipe with glycine amino acid Complex by Rockline Industries: Rockline’s development of a facial wipe product containing a unique multifunctional complex of two glycines, a phospholipid compound and a blend of glycols allows for a multitude of skincare benefits as well as providing a self-preserving system for cellulosic nonwovens. Believed to be the first application of glycines in a wet wipe formulation, the product offers improved skin smoothness, elasticity, and hydration alongside an anti-aging claim.

INDA’s Technical Advisory Board selected the WOW Innovation Award finalists based on the creativity, uniqueness and technical sophistication employed in finding novel ways to expand the utilization of nonwovens. Categories considered for the award were wipes-related raw materials, roll goods, converting, packaging, active ingredients, binders, additives and end-use products.

The 2023 WOW Innovation Award winner was Indorama Ventures and Polymateria for their nonwoven wipe using biotransformation technology. This innovative spun lace wipe utilized advanced biotransformation technology developed jointly by Indorama Ventures and Polymateria. Meeting the BSI PAS 9017 specification, this wipe in the event it becomes fugitive, and exposed to heat, sunlight, air and moisture will transform into a harmless, bioavailable wax at its end-of-life, eliminating microplastic pollution.

For more information or to register for WOW 2024, visit:

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