Invista to launch ‘Embrace the Elements’ campaign

January 21st, 2016

Invista will launch a new “Embrace the Elements” marketing campaign for its Coolmax and Thermolite fiber brands in early 2016. The fibers are used within both the Wichita, Kan.-based company’s apparel and non-apparel segments. “The campaign centers on the notion of welcoming surroundings, without fighting the elements, whether it is the heat of the gym […]

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