Wūru Wool brings blister prevention secrets to the U.S.

September 12th, 2018

Outdoor and endurance athletes may appreciate the blister-preventative properties of loose lanolin-rich wool, to be available this fall from New Zealand by Salt Lake City based brand, Wūru Wool. While New Zealanders have used loose wool for decades to reduce soreness, minimize blisters, regulate temperature, and keep feet dry, Wuru says that it’s the first […]

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