New hats use brrr° cooling technology

Team headwear brand The Game announced a new line of hats made with brrr° cooling technology to keep athletes and consumers cool and comfortable.

The hats will use the technology’s three cooling effects: cooling minerals combined with active wicking and rapid drying technologies to move heat away from the body. The companies report that the technology won’t fade or wash out. The material is also hypoallergenic and offers UV protection. The new line of hats is available through The Game’s website and catalogue this summer.

brrr° was founded in 2014 to develop technologically advanced fabrics with cooling performance, including sheets, business clothing, casual clothing, athletic apparel, denim, uniforms and other textiles. The Game, a division of David Peyser Sportswear, is a supplier of custom-decorated headwear.