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Evening gown lights up with Twitter messages

Out There | January 1, 2013 | By:

Photo: CuteCircuit
Photo: CuteCircuit

The glitzy launch of EE, Britain’s new 4G mobile network, delivered power to the people. EE staged its launch party at the Battersea Power Station on the South Bank of the Thames in London, an art deco design masterpiece now undergoing redevelopment, and invited singer Nicole Scherzinger to perform. CuteCircuit, a London fashion company designing wearable technology, was invited to supply the performer’s Twitter Dress, an elegant black evening gown that lit up with tweeted messages from fans that moved like sinuous ticker-tape around the singer’s body.The powerhouse designers behind CuteCircuit’s creations are Francesca Rosella, former designer for Valentino, and Ryan Genz, an artist and “interaction designer” with patents or patents pending for several wearable technology applications. Scherzinger’s Red Carpet entrance in black chiffon adorned with hematite crystals lit up the night with blue animations in LED lights. The company’s product lines include Prêt-a-Porter and Haute Couture collections and special projects for high-profile artists like U2 and Katy Perry. Materials used in CuteCircuit apparel manufacture contain no hazardous substances, such as lead and mercury, and are Oeko Tex certified and 100 percent RoHS compliant. For video coverage of Scherzinger’s flashing debut, visit CuteCircuit’s website.

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