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OEKO-TEX to expand branding efforts

EcoNote | November 4, 2016 | By:

The Zurich-based International OEKO-TEX Association, which tests and certifies textiles for hazardous substances at all levels of production, will unveil a new branding strategy and new products in January.

With the portfolio of OEKO-TEX products growing in response to textile industry needs—the most recent addition was DETOX TO ZERO by OEKO-TEX to help eliminate hazardous substances by 2020—the association affirms new brand architecture will comprehensively align all services and independent certifications under the OEKO-TEX banner. OEKO-TEX will prominently feature the brand’s tag line, “Confidence in Textiles,” in every product logo to connect to the OEKO-TEX heritage for protecting consumers and supporting sustainable products and manufacturing processes.

The International Association for Research and Testing in the Field of Textile Ecology currently includes 16 neutral test and research institutes in Europe and Japan with offices in more than 70 countries around the world.

The new OEKO-TEX branding will roll out immediately and be in full force with the annual January update. The STANDARD 100 by OEKO-TEX and STeP by OEKO-TEX design updates have been completed. Updated certificates and label templates are available now for the 10,000 companies around the world who currently work with OEKO-TEX.

The new OEKO-TEX brand identity kicks off OEKO-TEX’s 25th anniversary, which will be celebrated next year.

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