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Augmented reality T-shirts demonstrated at Art Basel

Out There | January 15, 2024 | By:

Avery Dennison and NRVLD showcase augmented reality T-shirts during an immersive event at Art Basel. Photo: © Avery Dennison.

Avery Dennison has completed a project with NRVLD, a community-based agency comprised of artists, technologists and media personalities supporting disruptive innovation. Innovation in Textiles reports that the company created limited edition augmented reality T-shirts worn by the NRVLD executive team during an immersive event held during Art Basel Miami Beach in December 2023.

The 30 T-shirts were digitally connected via heat transfers featuring a QR code and image recognition, so that visitors could be transported to an immersive artwork metaverse, built by Pollen Studios. In addition to the AR experience, each garment was personalized with the wearer’s contact details embedded in the NFC woven patch on the chest, providing a connection point for guests throughout the event. 

Both connected garment experiences were powered by Avery Dennison’s connected product cloud. Avery Dennison showcased the project at NRF 2024: Retail’s Big Show, January 14-16, in New York with additional apparel digital solutions for supply chain visibility, product tracking and consumer engagement.

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