TEXTILES.ORG
MycoWorks, a biotechnology company based in Emeryville, Calif., has announced the appointment of Ginevra Boralevi as director of communications. A Paris-based expert with 20 years of experience in luxury communications, Boralevi is joining MycoWorks from Eric Bompard, having led marketing and communications prior for major luxury groups in different sectors including Dom Pérignon and Panerai (Richemont Group).
Boralevi holds a degree in art and cultural business and administration from Bocconi University and started her career at the Peggy Guggenheim collection in Venice. Her expertise in building partnerships between the luxury sector and cultural institutions across art, architecture and design will drive the positioning of MycoWorks’ flagship biomaterial Reishi™.
“I see an immense opportunity to grow the future of luxury with Reishi. Having worked in this industry for 20 years, it’s not often that one is able to have a hand in creating a new experience in art and design like the one we are building at MycoWorks,” says Boralevi. “I am excited to bring my experience in the luxury sector to raise the awareness of a new material of excellence: natural, precious, unique—and good for the planet.”
“My goal has always been that of our founders: to make the invisible visible,” says Xavier Gallego, MycoWorks’ vice president of marketing and creative director. “With Ginevra joining the executive team, the world of art and design can re-discover the unique expressions of Reishi and uncover new aesthetics with our precious natural mycelium material.”
Since September of 2022, MycoWorks’ Paris office on Rue de la Paix has been focused on providing support to existing luxury partners, and collaborating with European designers, artists, brands and leather experts on projects made with Reishi. MycoWorks is looking to partner with other biomaterials companies on upcoming projects for 2024 and 2025.