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Smart phone app helps design a custom dress
February 10th, 2017
The H&M-backed Swedish fashion house Ivyrevel has teamed up with Google and MediaMonks to create a personalized garment based on data gathered by a smartphone app. Ivyrevel calls the technology “Coded Couture.” The company says it works on the philosophy that fashion and technology go hand-in-hand. When you want a new dress to wear to […]
Levi’s® and Google smart jeans partnership called “a natural fit”
June 19th, 2015
The Levi’s® brand and Google share the distinction of profoundly impacting the way people live. Blue jeans changed the way the world dresses; Google’s search technology transformed the way the world finds information. The two companies are now working together on a new challenge named Project Jacquard. The goal is to “confront the historical limitations […]