HeiQ introduces new level of ADAPTIVE

Textile manufacturer HeiQ Materials AG introduces the next level of performance with ADAPTIVE 4. The new version of HeiQ’s “intelligent textile,” body-cooling technology boosts a fabric’s cooling properties resulting in an increased perception of comfort and performance of the wearer. ADAPTIVE is used by several sportswear brands, including Champion, New Balance, KJUS and Scott Sports.

HeiQ also provides marketing support for ADAPTIVE in the form of “video hangtags.” These tags feature customizable QR codes that take the consumer to an explanatory video on their smart phone. The tags are currently being used by New Balance on its spring/summer 2014 line of running apparel treated with the ADAPTIVE dynamic cooling technology.

HeiQ is a Swiss specialty chemicals company that develops and manufactures high-performance textile effects.

www.heiq.com