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VOORMI, Fishpond team up in fishing-gear project

Industry News | August 14, 2014 | By:

Colorado-based wool-fabric backcountry-outerwear developer VOORMI and Fishpond, outdoor-gear specialists also based in Colorado, have teamed up to launch a series of styles built upon VOORMI’s thermal mid-layers with specific focus on the challenges of remote access, high alpine fly-fishing.

The project expands VOORMI’s distribution network, and also represents a completely different approach to developing products outside of its core winter offering through cross-company/cross-market collaboration. It will be launched under the newly established VOORMI CO-LAB™ label.

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