TEXTILES.ORG
Textile impact company Syre has announced an expanded collaboration with Target Corp. to accelerate the adoption of next-generation recycled materials across retail at scale. Through this work, Syre will support Target in advancing the integration of textile-to-textile recycled polyester into high-volume categories like apparel and home, bringing more sustainable options to consumers over time.
This effort is expected to enable the use of 70,000 metric tons of polyester made from end-of-life textiles, supporting the scaling of circular material into categories like apparel and home, with meaningful product integration expected by 2030.
Dennis Nobelius, CEO of Syre, says, “This collaboration helps accelerate adoption and supports the continued development of circular textile solutions across the industry.”
Syre plans for its first large-scale recycling facility, expected to begin construction in 2027 in Southeast Asia, is advancing, and with its Target partnership, the company further strengthens the foundation for global scale. It also builds on Syre’s growing network of leading brands, including H&M Group and Nike, working to accelerate the transition to circular textiles.
“These leading brands recognize the importance of securing access to emerging material solutions,” said Nobelius. “As we scale, these partnerships will help enable both commercial success and continued progress toward a more circular textile industry.”
The company says it’s on a mission to decarbonize and dewaste the textile industry through textile-to-textile recycling at hyperscale, starting with polyester. Its textile-to-textile recycling solution provides circular polyester with quality on par with virgin polyester, but with a superior sustainability performance.
Founded in 2023, Syre is initiated by H&M Group and Vargas, and backed by founding investors TPG Rise Climate, Giant Ventures, IMAS Foundation, Leitmotif, Norrsken VC, and Volvo Cars.