Levi’s® and Google smart jeans partnership called “a natural fit”

June 19th, 2015

The Levi’s® brand and Google share the distinction of profoundly impacting the way people live. Blue jeans changed the way the world dresses; Google’s search technology transformed the way the world finds information. The two companies are now working together on a new challenge named Project Jacquard. The goal is to “confront the historical limitations […]

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