Running shoe start-up adds graphene to its material mix

July 31st, 2023

Quebec-based running shoe brand Norda has incorporated graphene-enhanced material from Directa Plus into its shoes. Directa Plus founder, Giulio Cesareo, said he had tried on a prototype pair of Norda shoes made with the graphene material and that the footwear fitted perfectly. The use of Directa Plus material in the brand’s shoes came from Nick […]

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